Aha! Moment Monday Do you measure efficiency or effectiveness? Both contribute to marketing performance but they’re not the same thing. Did you know – as revealed in a U.S. study by Merkle - that the cost per click ad increased by 30% in 2018 but there was only a 3% increase in actual clicks? And still our marketing spend in that area increased by 34% during that same time … [Read more...]
Holiday Floatation
Aha! Moment Monday It’s that time of year when everyone appears to be going full throttle in a frenzy of shopping, visiting and work-tasking in an effort to clear their desks, their minds and their calendars – or in my case, bank account – of anything extra in advance of well-deserved holidays. It’s this unpredictable balance of joy and stress as we party-hop, power-shop, and … [Read more...]
Row, Row, Row Your Boat
Aha! Moment Monday Is “debt” a four-letter word? I know there are four letters in the word but is “debt” considered a “bad word” like the other four-letter words I dare not mention? There is secured debt, credit card debt, consumer debt, fixed debt, deductable debt, even being indebted to someone. Debt can feel like a weight. In “The Highway to Financial Freedom”, coach and author Ben … [Read more...]
Kicking a Gift Horse in the Mouth
Aha! Moment Monday I attended an entrepreneur’s boot camp last winter. One of the exercises was for everyone to write a super clear statement as to their product or service offering as well as what they required in order to fulfill their vision. Each member had a couple of minutes to share their story and express gratitude in advance for the help they’d receive from the group. It was a large … [Read more...]
The Lemon Twist
Aha! Moment Monday Have you ever noticed how some people are better than others at making lemonade? Dale Carnegie said, “When fate hands you a lemon make lemonade.” Some people wear their failures and setbacks like an excuse to stay barricaded in their world and others squeeze the heck out of those situations until they become sweet, unplanned aspects of their success story. Terry Fox … [Read more...]