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Your brand’s BFF.

July 4, 2016 By Jae M. Rang

Aha Moment Monday How much can you trust advertising messages? If the advertiser says their product will work three times faster, or save you $2500 per year or make you look 10 years younger, how much of that message compels you to buy it? In years past, an advertiser’s message was the primary way in which we learned about a product and campaigns were easy to measure.  The owner of the … [Read more...]

Filed Under: Aha Moment Monday, Blog Tagged With: BFF, intent to purchase, transparency, trust advertising messages

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