What is "Sensory Media"?
Promotional products, when used strategically, have staying power; in fact, branded merchandise can yield hundreds, if not thousands, of impressions.
Why do these products affect us?
Here's why, from our Founder, Jae M. Rang ...
"I’ve studied, researched and experimented in my practice for over 20 years and I now know the answer ...
...we’re sensory beings
... the products are symbolic
... they start the law of reciprocity in motion
That’s why I call these communication tools Sensory Media.
If you’re looking to get more from your marketing efforts, you’ve come to the right place.
At JAE associates Ltd., we use promotional products strategically – as communication tools – to help you inspire a team, boost sales, increase market share or accomplish any number of goals.
Why does Sensory Media work?
Promotional products have long been used as branded merchandise. That’s just scratching the surface as to what this “Sensory Media” can actually accomplish.
Why? Because we’re sensory beings. When we communicate with tangible merchandise we involve more of the senses. This creates impact which creates memory which creates results!
Tell me, and I will forget. Show me, I may remember. Involve me, and I will understand. ~ Confucius
How is it we see such Great and Inspiring Results for our clients?
It’s about the questions we ask relative to your goals.
It's more than just giving you a catalogue with products you pick and choose from. (But we can do that if you want)
We work together to identify with what success looks like to you then we can go to work to:
- Integrate with your purpose
- Find the “sensory” tool – aka promotional product – that fits
- Generate ideal copy
- Decide on packaging
- Complete it with the perfect distribution system
Seek first to understand, then to be understood. ~ Stephen Covey
We have designed a number of tools to help you learn more and have more, and we’re working on more tools every day.
You can also order a copy of Jae's book, SENSORY MEDIA™ to learn more about different ways to look at marketing and promotional products.