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Which statement is more engaging:
Our corporate mission is: we are a team of dedicated communication specialists Inspiring results on purpose ®
As a team of dedicated communication specialists, we’re ON A MISSION to Inspire Results … On Purpose®
Both contain the same words but strung together differently.
The main difference is in the use of the word “mission”.
Here’s my point.
Does your company have a mission statement? Or is everyone on the team on a mission?
Which gets you more fired up? To have a mission or to be on a mission?
Now let’s be honest. To get excited about the mission, no matter how it’s specified, it must align with you, right?
In Bob Willard’s book: “The Sustainability Advantage” he asks the question, “Does the mission of my company make me feel like my work is important?”
According to Willard, there is a huge difference between “meaningful work” and “job satisfaction”.
Satisfaction is more about meeting expectations where meaningful work focuses on hopes, dreams and fulfillment.
When the mission resonates with you, chances are you’re more creative, more collaborative, more results-oriented and in general, more involved.
Aha – “Tell me and I will forget. Show me and I may remember. Involve me and I will understand.” ~ Confucius
Here’s where it gets really sweet.
If your personal mission – whatever you’re passionate about – can be accomplished inside a corporate mission, the wins are immeasurable.
Each member thrives by living their individual purpose serving a bigger purpose of the company as a collective.
Life is way more fun when you’re all in.